Why Litquidity Built Exec Sum on beehiiv

Exec Sum is a daily financial newsletter from Litquidity, founded by the anonymous creator known as Lit, dubbed the “Meme King of Wall Street” by NY Magazine.

Launched in early 2021, Exec Sum delivers a concise, witty summary of the most relevant financial news for professionals in banking, private equity, venture capital, and public markets—without the dense jargon of traditional outlets.

• Newsletter: Exec Sum
• Founder: Lit (anonymous)
• Cadence: Daily + Deep Dive Sundays
• Audience: Finance professionals, students recruiting for finance roles, and market-focused retail investors

The Problem

Exec Sum was initially built on MailerLite, chosen for speed and cost. As the newsletter scaled, limitations became clear:

• Slow, bulky editor
• Limited analytics and data access
• Email clipping issues
• Poor usability for a daily, high-impact publication

Lit needed a platform built specifically for modern media newsletters, not basic email blasts.

Why beehiiv

Lit followed Tyler Denk’s work and believed in the team’s experience from Morning Brew early on, so much so that he invested in beehiiv before migrating Exec Sum.

Once beehiiv reached migration readiness, Exec Sum moved over in November 2021.

Key reasons:

• Newsletter-native infrastructure
• Faster publishing workflow
• Better analytics and customization
• Strong long-term product roadmap

Results With beehiiv

While specific metrics aren’t publicly disclosed, beehiiv enabled Exec Sum to:

• Operate a daily newsletter at scale
• Publish long-form Deep Dive Sundays
• Improve workflow speed and reliability
• Support Exec Sum’s goal of becoming a must-read financial briefing

The platform now supports both growth and editorial ambition.

Audience & Positioning

Exec Sum is built for:

• Investment bankers, PE/VC professionals, traders
• College students recruiting into finance
• Investors who want market context without complexity

The newsletter frequently helps readers stand out in interviews, with subscribers citing real-world wins after referencing deals covered in Exec Sum.

Favorite beehiiv Feature

Product velocity + team quality

Lit highlighted beehiiv’s ability to:

• Ship features quickly
• Move tools in-house instead of relying on external integrations
• Build toward an all-in-one newsletter operating system

As an early investor, he sees beehiiv as the long-term category winner.

Advice for Anyone Considering beehiiv

• Extremely easy onboarding
• Highly customizable layouts
• A forward-looking roadmap competitors won’t match

For Lit, switching to beehiiv was both a product decision and a conviction bet on where newsletters are going.