Why Joël Collin-Demers Switched From Substack to beehiiv

Situation

Joël Collin-Demers, a solo consultant and procurement tech expert, launched The Pure Procurement newsletter to democratize hard-to-access industry knowledge. His goal: help procurement leaders leverage technology more effectively. Starting with blog posts and LinkedIn content, the newsletter became a trusted resource for over 10,000 niche subscribers.

Challenge

As the newsletter grew, Substack’s limitations became clear. Joël needed:

• Better analytics
• Integrated website and email tools
• Customization for monetization and branding
• A platform that aligned with his one-man, content-first workflow and niche business goals
  
  

Solution

Joël migrated to beehiiv, attracted by:

• Powerful no-code website builder
• Weekly product updates aligned with creator needs
• Automated tools for polls, lead magnets, and newsletters
• Tools for experimentation, monetization (ads, boosts, paid subs), and long-form partnerships

Results

• Built a 10,000+ engaged, high-quality audience
• Monetized via brand partnerships, not just ads
• Unified his ecosystem of content, events, and consulting
• Saved time, increased content ROI, and strengthened audience trust
• Created custom sponsorship packages combining ads, webinars, deep dives, and more