How beehiiv’s Partnership With You Got a Minute? Reached 1M Subscribers

Situation

Created by Rorrie Salazar, Devin Ajimine, and Danny Kim, You Got a Minute? is a newsletter designed to help readers cut through noise, prioritize mental wellness, and stay focused, with a tone that feels like a friend, not a lecture. The team wanted to grow their audience and deepen engagement while staying true to their mission of balance, clarity, and connection.

Challenge

Their previous setup lacked the insights, automation, and scale needed to support rapid growth and stronger monetization. As their subscriber base grew, it became harder to engage consistently, track meaningful analytics, or streamline monetization without compromising their community-first values.

Solution

They migrated to beehiiv, using its:

• Advanced analytics to tailor content and improve engagement
• Automations to simplify workflows and scale communications
• Growth tools like Boosts and the Ad Network to monetize with alignment
• Reader interaction features to turn feedback into content evolution
  

Results

• Grew to 1M+ subscribers
• Increased open rates and reader interaction
• Streamlined content production and scheduling
• Generated revenue through the Ad Network and direct sponsorships
• Saw organic shares on LinkedIn and Instagram, amplifying reach