Updated: Aug 8, 2025
Swapping website placeholder data for your own content
Disclaimer: The new Website Builder is evolving quickly as we continue to implement customer feedback. Some details in this article may no longer reflect the current experience; we appreciate your patience while we update things.
Placeholder content helps you visualize how your site will look before your actual content is added. You can easily toggle this on or off to display your own content when you are ready to publish your finalized website.
This article covers the new Website Builder, available to all users. While the Website Builder (Legacy) remains available for accounts created before July 15, 2025, the new builder offers a more streamlined, powerful way to customize your site.
Placeholder content can be managed from the Settings icon in the icons menu on the left (shown below).
Pro Tip: The icons menu in the left sidebar is collapsed by default, but you can pin it open whenever you need quick access.
How to replace placeholder content
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Toggle placeholder content on or off.
In the left icon menu, under Settings, you'll find the option to display example Placeholder Data on your canvas.
- Turn this toggle on to view example content in each block.
- Turn it off to see white placeholder boxes where your real posts will appear.
- Click Sync posts to begin replacing placeholders with your actual content.
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Choose the posts to display.
In the popup, use the dropdown menus and toggles to configure what content appears in the block:
- Post type: Select from Free Selection, Latest, Recommended Posts, or Archive.
- Post count: Choose how many posts to display.
- Start from post: Pick the starting post (e.g., 1st, 2nd).
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Filter by category: Show only posts with a specific content tag.
3. Save your changes.
Once you’ve selected the posts to display, click Save to apply your changes.